What Your Clients BUY Isn’t What You SELL!

Breakout Session Summary:
Do you even know what your prospects and clients want to buy from you, first, as a B2B vendor; second, as a provider of Search/Staffing & Recruiting Services?  Jeff does because he asked.  You might be surprised to learn what buyers of our services said were their top four concerns or reasons for deciding who to give their business to.  Jeff was. 

But before we discuss cold calling marketing and building brand image, we need to start with the most important group we sell too, our existing clients.  Jeff has a test to prove to you that you don’t know your existing clients as well as you should, and addressing that deficiency should be mission critical ONE after participating in this session. 

That addressed, how do you sell your services to prospects, and does your approach match what buyers tell us they want to buy from providers of our services?  This session will be a top to bottom review of how we sell what we sell, how we get the attention of prospects, how we build brand image, and how we successfully turn prospects into clients...loyal clients that will stick with us through thick and thin.  If you approach this business as I do, you know you are only as good as your last great new client…this session will allow you to keep finding those new clients while keeping the great ones you already have on your desk.               

Take aways:

• A worksheet to help you sell to buyers of our services in a manner which they want to buy 
• One form you should complete before ANY COLD CALL
• Jeff’s sales process to turn Key Prospects into buyers at a higher rate than most recruiters  
• Having fun while prospecting while getting the attention of your buyers in a memorable way