The founder of JobMachine and the world's leading recruiting researcher picks up where the "Getting Started with Twitter" starter session leaves off. Get ready to turbocharge your Twitter activity the way that Shally uses it himself: primarily for business marketing and personal branding, secondarily for sourcing.
He'll show you his Twitter command dashboard (and how to duplicate it free) and take you through his other favorite no-cost third-party tools that largely automate his Twitter marketing, search and tracking. You'll also learn his advanced search hacks for sourcing candidates and new business leads from Twitter using Google, Microsoft Bing, Yahoo and more. Get his top 10 tips & tools for how to: dramatically build your followers among appropriate audiences; go beyond the 140-character tweet limit; push your tweets to dozens of microblogs and social networks from one place, and conversely bring your blogposts and other interesting content into your Twitter; schedule future tweets to keep the marketing going while you sleep or vacation; do Group Tweeting; and generate useful metrics to gauge the effectiveness of your Twitter activity.
This session is NOT for Twitter Beginners! You should already know what Twitter.com is about and now want to take your knowledge to the next level.
Learn how to source talent and market yourself and your firm the *right* way through Twitter. The best part is every method he'll show you is completely free, and he'll connect the dots by taking you through step-by-step in a recruiter's context so you'll be able to replicate them immediately back at your desk.